What's Behind the Great Taste?

We use TRUETASTE™ technology to bring you our HORMEL^® NATURAL CHOICE^® line. It's an all natural process approved by the USDA, and it protects against harmful bacteria without affecting the great taste, texture, appearance or nutritional value of our meat. Hormel Foods was one of the first companies in the U.S. to use this cutting-edge process on packaged meats. The process allows us to provide fresh, flavorful products to you, with no preservatives needed!

How does it work?

After slicing the meat, we put the product in a sealed package and place the product in the TRUETASTE™ pressure chamber, where it is surrounded by water that exerts 87,000 pounds of pressure per square inch!

This process kills harmful bacteria and spoilage organisms without changing the true taste of the meat.

Thanks to our TRUETASTE™ technology, HORMEL^® NATURAL CHOICE^® products taste the way meat is supposed to taste: fresh and full of flavor.